Ever dream of running your own business? You’ll need a solid idea, of course. Plus, enthusiasm, energy, perseverance, and financial know-how.
In this one-of-a-kind text designed for non-business majors, Mitchell D. Weiss demonstrates how the personal is truly the foundation for the professional, how the same principles that govern personal finances apply to entrepreneurial ventures just as well.
The 12th (2026) edition teaches the fundamental tenets of good personal financial management in the first half before translating all that into an entrepreneurial context in the second. It contains hundreds of embedded links to freely available resources including reference material, relevant articles, and easy-to-use financial calculators.
What you’ll learn
- The mechanics of credit, debt, and the cost of borrowing
- How to plan for taxes, insurance, and major life expenses
- How to write a business plan and choose a legal structure
- How to read and use financial statements to track performance
- How to fund a venture and manage its cash flow
Please contact the author for information on bulk sales.